Mahboob Mahmood is the Founder and CEO of Knowledge Platform. In addition to setting overall strategy and direction, he plays a leading role in new learning initiatives and developing innovative learning solutions.
He has led the company in its design and deployment of Reusable Learning Objects, Scenario-Based Learning and Interactive Simulations and is now leading the company’s efforts in the area of Adaptive Learning Solutions for the schools sector. He has also acted as lead designer for online courses as well as blended learning courses in Compliance, Corporate Governance, Entrepreneurship, Intellectual Property Management and Risk Management.
Formerly a partner at the international law firm of Sidley & Austin, Mahboob spent 11 years handling corporate finance transactions in the firm’s New York office, before establishing the firm’s Singapore office in 1997. Mahboob has broad industry experience and has been lead counsel for many complex transactions in the high-tech, financial services, media, utilities and transportation sectors. He has worked with major clients in implementing their business strategies in the United States and many countries of Asia and has handled a number of privatization assignments for The World Bank in Asia and the Middle East.
Mahboob received his J.D. from Columbia Law School in 1986, his M.A. in Political Science from The Johns Hopkins University in 1987 and B.A. in Politics from Princeton University in 1981. He was admitted to the New York State Bar in 1987.
Mahboob is Member of the Board of Trustees of the Institute of International Education. He has served as Adjunct Professor of Entrepreneurship at INSEAD, where he has designed and taught an MBA program on social entrepreneurship and has developed case studies and led research on entrepreneurship, social entrepreneurship and philanthropy.
Shahbaz is fellow member of the Institute of Public Finance Accountants of Pakistan and is a CA Finalist. He has been working with Knowledge Platform for over a decade. He currently manages and maintains the Finance, Corporate, Tax and administrative functions for the Pakistan office. He also manages liaison with the holding company in preparation of monthly financial reports, yearly budget and projections.
Sajid Ali Anjum
Chief Technology Officer
Sajid is committed to developing impactful and innovative educational technology solutions. He has over 10 years of experience designing and developing apps, games, AI and web platforms that reach over a million learners and educators around the world.
As Chief Technology Officer at Knowledge Platform, Sajid heads the research and development of web platforms, apps, games, and AI. He leads multiple technology and research teams. He is also a member of the core design team that is responsible for the development of technology solutions at KP.
Sajid obtained a bachelor’s degree in Computer Systems Engineering from IUB, Pakistan and his master’s degree in Computer Science (Intelligent Information Systems) from NUST, Pakistan.
Salahuddin Azmat Isa
Salahuddin oversees the activities of a team of over 45 people comprising instructional designers, content developers, animators, illustrators, and content management experts. He is responsible for designing the overall content strategy, as well as ensuring that his team delivers highly creative, original content on a consistent and ongoing basis.
Prior to this position Salahuddin was leading special projects at Knowledge Platform where he oversaw the development of learning modules and assessments for a wide range of demographics, including K-12 and university students, female home-based workers, corporate managers and mid-level professionals. He was also a master trainer for a national financial literacy project funded by The State Bank of Pakistan, where he gained experience in conducting needs-based surveys and analyses.
Salahuddin has a bachelor’s degree in International Business from the University of Sussex and a master’s degree in Globalisation, Business and Development from the Institute of Development Studies (IDS).
Director Sales and Marketing
As Director Sales and Marketing at Knowledge Platform, Umair heads a passionate and impact-driven sales and marketing team that covers 12 regions and 130 cities and towns in Pakistan. He leads and manages all outreach activities, working with more than 1,100 public and private schools, reaching out to more than 10,000 principals, 8,000 teachers, and 300,000 students. He also leads multiple projects as a project manager, including FDE, AKU-EB, and FGEI.
Umair is committed to developing strong, impactful, and deliverable strategies of product integration, segmentation, and market penetration for Knowledge Platform. His role in the company is focused on improving product integration, designing and aligning strategies with client-focused outcomes, and driving initiatives for the sustainability of the business.
Umair has a bachelor’s degree in electrical engineering from Air University Islamabad and a master’s degree in mechatronics engineering, specializing in Artificial Intelligence industrial frameworks from the National University of Science and Technology Islamabad.
Head of School Engagement
Haleema heads the school engagement team across Pakistan that is responsible for product implementation, adoption, training, support, and expansion. It includes working with more than 1,200+ public and private schools, 8,000+ teachers, and 300,000+ students.
She is responsible to develop strategies that work to maintain high levels of customer retention and success. She works closely with prospective B2b clients to proactively anticipate and identify client needs.
She has a bachelor’s degree in Electrical (Communications) Engineering from the University of Engineering and Technology, Peshawar.
Head of Content Reporting and Metrics
Adeela Kanwal has 15 years of experience in the eLearning industry. She participates in planning and executing tasks related to content management, which includes upgraded versions of current systems, configuration changes, debugging issues, third-party solutions, and integration with our own blended learning solution. She is responsible for content audits, complete content inventories, and creating and managing content production metrics. She also serves a key role in helping to drive digital adoption, contributing to sales and engagement strategies, to program development (particularly with designing content objects), and for attracting investments into the platform.
Adeela also has experience packaging eLearning courses with SCORM, SCORM 1.2, SCORM 2004, and AICC standards. She maintains the compatibility of 500+ eLearning courses with these standards. These courses have been used by more than 500 clients across the world, serving the needs of more than 300,000 learners.
Adeela has a master’s degree in information technology from Quaid-i-Azam University.
Math Product Lead and Instructional Designer
Rabia Arshad is an educational technologist with 7+ years of experience in project and team management, content development, and teaching. At Knowledge Platform, she is serving as a Math Product Lead and Instructional Designer. She manages the development of Mathematics content for grades 1 – 10 with her team. She is working closely with all departments to shape and maintain the structure of the math product.
Rabia has an M.Phil. degree in Electronics from Quaid-i-Azam University, Islamabad.
Regional Engagement Lead - South
Mahek Sikander Khan is a dynamic psychology professional with a strong record as the Regional Engagement Lead – South at Knowledge Platform. Her expertise spans training, relationship building, sustainability initiatives, data analysis, and project management, all of which have significantly benefited schools across the South region.
With a background encompassing roles in content writing, customer service, assistant directing, banking, and psychology, Mahek embodies versatility and a drive for excellence. Holding a bachelor’s degree in Psychology and affiliations with the American Psychological Association, she’s deeply dedicated to addressing mental health issues in Pakistan.
Mahek’s commitment to fostering relationships, data-driven insights, and interdisciplinary skills make her an asset to any initiative she undertakes. Her journey reflects a passion for holistic development and impactful contributions to psychology, education, and sustainable practices.
Numra Shahid is a seasoned marketer and trainer, boasting over 4 years of hands-on experience in project management, relationship building, website administration, database management, social media oversight, and content creation for the company’s marketing materials. Her expertise extends to crafting compelling social media collateral, press releases, brochures, impactful stories, and blogs that champion various company initiatives. Numra adeptly incorporates feedback from company partners and colleagues to ensure the effectiveness of the marketing content.
Demonstrating a collaborative spirit, she works cross-functionally with other teams to maintain consistent branding across all promotional materials. Her role encompasses the comprehensive management of social media platforms, website administration, and the formulation of marketing strategies aimed at enhancing brand visibility and engagement.
Numra holds a Master’s in Marketing from Bahria University Islamabad, underlining her academic prowess in the field.
Donna M. Spisso
Manager Instructional Design
Donna has taught in the U.S. and nine other countries in Europe and Asia. As an international educator, she taught the English literature and language courses offered by both Advanced Placement and International Baccalaureate English programs, IB Theory of Knowledge, and scholastic journalism courses in yearbook and newspaper. She is an examiner for IB English Literature exams and for TOK papers, and she judges literary magazines for the National Scholastic Press and Columbia Scholastic Press Associations.
Donna holds two masters degrees (MA in English and M. Ed in Technology in Education). She was an early convert to Macintosh desktop computing in the 1980s and online learning in the 1990s. In the 21st century, Web 2.0 technology has become an integral part of her teaching, and online coursework is one of her favorite forms of professional development. At educators’ conferences sponsored by the Journalism Education Association, National Council of Teachers of English, and the European Council of International Schools as well as at individual schools, Donna has led formal teacher workshops on literature, writing, digital storytelling, desktop publishing, multimedia and publications. In an administrative capacity, she has served as head of English and as Service Learning Coordinato
Donna has coached drama and publications (yearbook, newspaper, literary magazine) and has organized young philanthropists training, fund-raising and numerous Habitat for Humanity builds in Asia and Africa. Other activities she has sponsored include Forensics, Global Issues Network and Model United Nations.
Donna is married to Tom Craig and enjoys traveling, Tai-chi, weight training, reading, theatre and gourmet cooking.
Manager Instructional Design
Ellie works on the content development, design and production of learning solutions at Knowledge Platform.
Previously an editorial writer, Ellie developed ideas, composed and oversaw features for publications such as BBC GoodFood (Asia), Food and Travel and Arthop. She has a Bachelor of Arts (Hons), English Language and Literature, and a minor in Creative Writing from Nanyang Technological University, Singapore.
She often writes for leisure and has had her work published in an anthology of poems––Kepulauan: A Collection of Poems (2014).
Jiang Yi is in-charge of Knowledge Platform’s graphics and visual design work. He plays an important role in product conceptualization, design and development across a wide range of learning solutions.
Jiang Yi has a solid background in art & design. His portfolio and experience include fine arts, concept design for film and animation, character design, visual development, 2D character animation, 3D character animation, UI design, game design, and illustration.
Jiang Yi holds a master’s degree in international marketing from Bangor University, an honors degree in Animation from Limkokwing University and a Diploma in Fine Art.
Director Instructional Design
Yvonne Qiu is an international education professional with extensive experience in designing, managing and teaching English language/literacy programs to students with diverse language and cultural backgrounds.
She has got a M.S.Ed. in TESOL at the University of Pennsylvania and taught at Temple University in Philadelphia and XJTLU in Suzhou. Her expertise is in self-regulated learning, teacher professional development, curriculum design and language assessment.
Viewing language as a social construct, she also focuses on the development of language learners’ voice, identity and intercultural competence. At the moment, Yvonne Qiu’s research interests include intercultural rhetoric in second language writing and non-native English teacher’s identity development.
Senior Financial Officer
Sandy has been with Knowledge Platform for over a decade, since the inception of the company. Over this time, she has spearheaded the setting up of the finance processes and systems. She currently manages and maintains the finance and administrative functions for the Singapore office. She is also closely involved in the preparation of group monthly financial reports and the yearly budget.